Brand Stella McCartney conquers Dubai

The Stella McCartney brand continues to expand in the Middle East and opens its first store in Dubai, which followed the recent presentation of branded boutiques in Bahrain, Kuwait, Qatar and the cities of Jeddah and Riyadh in Saudi Arabia.

The new store (148 sq. M.) By London-based designer Stella McCartney, daughter of the famous musician, singer and composer Sir Paul McCartney, is decorated in delicate gray and beige tones, combined with silver steel and mirrors to create a bright space in which every detail is highlighted as installation object. The presentation display made of mirror steel is an arched design that creates an unusual effect of refraction of space, which causes a slight sense of unreality among visitors to the boutique.

The effect is enhanced by a large number of mirror surfaces that repeatedly reflect the display.

In addition to the latest summer collection of women's clothing, the store also includes: shoes, bags, perfumes, sunglasses, cosmetic lines for skin care products, as well as tracksuits for women, developed jointly with Adidas.

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