The automaker Nissan will pick up the color of the car under the DNA of the owner in the United Arab Emirates.
Nissan Middle East, together with Al Masaood Automobiles in Abu Dhabi and the Arabian Automobiles Company in Dubai, launches a new campaign.
The 200 customers who take the recently launched Nissan Altima for a test drive will be offered to provide a sample of their DNA. Then the sample will go to the UK, where qualified medical personnel will conduct an analysis with the permission of the Ministry of Health.
Marko Rajic, Nissan's Middle East Advertising and Media Deputy Director General, explained that using the samples provided will determine the color that best suits the person based on his DNA.
One of the campaign participants will have the opportunity to purchase a car in the "color of their DNA," specially painted by Nissan.
The promotion ends on Saturday, July 20, 2019.
