The famous French brand Hermes launches a pop-up store concept called HermèsMatic in Dubai from April 13 to April 22 at Place des Lumieres in City Walk 2.
The campaign, which focuses on branded scarves, will also be organized in different locations around the world.
This time around, Hermes temporary stores are centered around the “retro laundry” theme, which will help the brand breathe new life into branded scarves.
In accordance with this goal, visitors will have the opportunity to upgrade their Hermes silk scarves for free by repainting them in denim blue or fuchsia pink using HermèsMatic machines in the mini lounge.
An employee in the Silk Ambassador position will also work at temporary points, who will offer visitors stylish tips on how to wear a scarf.
