Text: Igor Shevkun FASHION WORLD TODAY IS OCCUPIED BY STAR CHILDREN. Henceforth, GOLDEN YOUTH, WHOSE LIFE was arranged by influential parents, swiftly burst onto the catwalks, the pages of glossy magazines and the advertising of fashion houses. Pioneers of the new movement, a stronghold of glamor, a symbol of beautiful life, or just a factory? TAKING IT TOGETHER.
From shadow to light
Nowadays, supersonic speeds, designers are looking for new moves, textures and fresh faces for their advertising campaigns, involving in the creation of photo shoots and videos of new stars - teenagers with the most famous names. According to critics, today they adorn the podiums, indicate status, intelligence and will, demonstrating a brilliant knowledge of the rules of the "star game". It is pleasant to deal with them, especially if they are young, rich and beautiful. Having become celestials in the eyes of “mere mortals,” golden boys and girls find recognition, success and receive fabulous contracts without making any effort to do so.
France’s blue blood, the daughter of Vanessa Paradis and Johnny Depp, Lily-Rose Melody (16) made a very early career: she made her debut as a model on the pages of the Australian magazine Oyster, then shone in the advertising campaign for sunglasses Pearl (autumn-winter 2015/2016) for fashion At home, Chanel followed her mother, who was nostalgic for the sweet times of her modeling career (Paradis was the face of Coco in 1994, and in 2010 advertised Rouge Coco de Chanel lipstick). However, today Lily-Rose Melody Depp, who looks great in photographs, is the princess and the goddess of glamor: Karl Lagrefeld in friends, New Zealand supermodel, Victoria's Secret angel Stella Maxwell in best friends, director Kevin Smith invites the starlet to star in her tusks and "Yoga lovers," but Lily-Rose doesn’t even think about stopping, achieving success in everything she takes.
She appeared in the video of Irish rapper Reggie Snow All Around The World, graced the cover of Love magazine, starred for Vanity Fair and leads Instagram, where 1.5 million followers follow her life events.
On the way, the first major role of the young and independent Lily Rose in the drama Planetarium by Rebecca Zlotowski, where Depp's daughter plays with Natalie Portman. The film tells about two sisters who can communicate with ghosts. “Lily Rose is amazing, she is a new generation girl with stellar qualities,” says Karl Lagerfeld about his new muse. “A doll in a world filled with sweetness and femininity.”
Blood type
What can we say about Patrick Schwarzenegger (22), whom all fashion journalists know? Actor, model and a prosperous businessman, at the age of 15, with the help of his parents - actor and former California governor Arnold Schwarzenegger and journalist, Emmy laureate Maria Shriver - launched the fashion brand Project360, which sews sweatshirts with positive mantras on the back: “Butterfly Effect: even a minor act can change the world. " The goal is clear and noble: Project360 takes an active part in charity events to raise funds to fight Alzheimer's and other diseases. Incidentally, the 22-year-old son of Iron Arnie, a stubborn guy, acquired combat training in the gym and the University of Southern California, instead of sybarizing and trampling the dance floors of the best night clubs in Los Angeles. Patrick works a lot, and is not inclined to consider his life as a series of missed opportunities. The main thing is to be successful and in demand. As soon as the prospect of conquering a fashionable Olympus loomed ahead, Patrick undressed in 2011 to advertise Hudson Jeans jeans, and in the summer of 2014 another business project was born - along with supermodel Gigi Hadid Patrick, he starred in the Tom Ford sunglasses advertising campaign for Fall- winter 2014. " Schwarzenegger Jr.’s track record includes fashion shootings for Teen Vogue, Bullet Magazine, plus the role of Cooper’s brother in Dennis Dugan’s Odnoklassniki-2 comedy, as well as Ariana Grande and Big Sean in the video for Right There.
If the films with the participation of Pierce Brosnan are met with criticism with enthusiasm, then they are skeptical about the modeling career of his eldest son Dylan Brosnan (19 years old). His name is more popular than himself. That's why it attracts designers so much - with the light hand of the former creative director of Saint Laurent, Edie Slimane, a skinny young man appeared in a black and white advertisement for a fashion house in November 2014, and recently, the son of Pierce Brosnan posed for the spring-summer advertising campaign Burberry Prorsum 2016 in front of the lens itself Mario Testino, which did not stop him from taking an internship at the Democratic senator from Massachusetts Ed Mark in Washington. Representative of the California bohemian, musician and model Dylan managed to, among other things, walk the catwalk at the Saint Laurent fashion show of the Spring-Summer 2016 season at Paris Fashion Week. They say that, unlike many colleagues in the workshop, Brosnan came most of all to the fashionable court because of his goodwill and determination.
Assignment of a stranger
In response to a question about the role model, Cindy Crawford's daughter Kaya Gerber (14) is likely to name her mother. Fate did not deprive the easy-going, cheerful Kaya of beauty and charisma: in April 2016, the girl appeared on the cover of Vogue Paris with her star mom. With no less excitement, Gerber poses for first-tier photographers Stephen Meisel, Mario Testino and Bruce Weber, starred for Versace, flashed in fashion stories of Vogue Italia, Interview, Teen Vogue magazines, but holds immunity to the it-girl status, appearing in modest outfits only at events supervised by mom. Kaya from childhood in full view and on the screens: on her Instagram 458 thousand subscribers, she signed a contract with the leading modeling agency IMG Models.
Recently, the illegitimate son of three-time Oscar winner Daniel Day-Lewis and French actress Isabelle Adjani Gabriel Kane (20) has a fabulous story - the model’s instant success, the contract with the IMG modeling agency, and participation in the Chanel show in Paris, where he led Julianne Moore herself under the arm. It turns out that in the pragmatic fashion world, where invincible luxury giants like LVMH rule the ball, it’s possible that in just a year and a half of a modeling career, Gabriel Kane signed an astronomical contract with Calvin Klein, sat in the front row at Givenchy, Balmain, Burberry and Coach shows, but suddenly he announced his decision to end his modeling career in order to seriously engage in music (there are two songs on the page of Gabriel Kane in Soundcloud - Love Yourself and Ink In My Veins). It is curious that Gabriel himself is not at all so sure of the success of his career. “I’m learning to be careful,” the singer says, “because there will always be negative on the part of people who are trying to offend me with their unpleasant comments on the Internet. I’m learning to remain confident, not pay attention to evil languages, although it’s quite difficult to ignore all these attacks given my age and sensitivity. "
This year, actor Jaden Smith (17), the son of Will Smith, also loudly made himself known, becoming the face of the Louis Vuitton Spring-Summer 2016 advertising campaign. Jaden even poses against the backdrop of the urban landscape in this summer’s key collection, a black leather skirt, along with models Sarah Brannon, Genie Campbell and Rihanna Van Rompuy. There is something rebellious about this, as if a bad boy was running away from reality into his own rich inner world.
Any tabloid will confirm that the daughter of Sylvester Stallone and ex-model Jennifer Flavin Sistin (17) is a creative and strong girl, but, alas, a useless actress, by her own admission. “I’m just a terrible actress and I hate acting in films,” says Sistin Stallone. “Another thing is the work of the model, I am impressed with the creation of various fashionable images. Most of my friends do not have the opportunity, like my sisters and I, to travel around the world a lot - from Rome to Thailand, because dad’s work is our vacation. " It is known that Sistin now has a number of proposals for filming in fashion magazines (one of the most important was in Teen Vogue), her hobby is vintage clothing, as well as outfits from the bohemian brands Rag & Bone, IRO and Maje.
Time will tell
The most important trend of the season is represented by Lily Collins (27), daughter of Phil Collins and his second wife Jill Tavelman. The actress and model received the title "International Model of the Year" in 2008 from the Spanish magazine Glamor, starred in the films "The Invisible Side" of John Lee Hancock and "Snow White: Dwarf's Revenge" by Tarsem Singh.
You should also pay attention to the son of Val Kilmer Jack (20), who was attacked by agents of Saint Laurent to shoot in their Spring-Summer 2015 Surf Sound advertising campaign in California. Another handsome one is Rafferty Lowe (20), the son of Judah Lowe, who made his debut at the DKNY Men & Esquire show in London and starred in an advertisement for the jewelry brand Effra London. These teens might be friends with Marc Jacobs, Stella McCartney, or at worst with Karl Lagerfeld. At least this was what everyone expected from them. The cherished list also included the beautiful Dylan Penn (24), the daughter of Sean Penn and actress Robin Wright, whose ticket to the fashion business was presented by the best modeling agency in London Premier Model Management (Naomi Campbell, Christy Turlington, Claudia Schiffer and Linda Evangelista raise glasses for him owed their success to this particular agency).
Each fashion house has its own hero, no matter how successful, independent and self-sufficient he may be. Today the heroes - Patrick, Lily-Rose, Jaden, Dylan, Kaya - teenagers with famous surnames. They have energy and charm, they don’t have to listen to tedious speeches of PR specialists, participate in a protocol program, go to humiliating castings ... They inspire fashion brands and approach them like furs for diamonds and yachts to the sea. They are teenagers that everyone needs, although perhaps their images will fade over the years. Probably, in this formula lies the secret of their success. But not everyone is definitely given the ability to extract monetary benefits from the names of their parents by becoming trendsetters.
