FOUNDER OF THE PERFECT WOMEN'S CLOTHING PRÊT-À-PORTER, STRATEG AND DESIGNER ELIZABETH FRANCHY - ONE OF THE MOST SUCCESSFUL AND STYLISH WOMEN IN ITALY. Her pragmatic approach to fashion industry, the complete self-dedication of creativity and the desire for uncompromising quality, have grown in the Italian brand ELISABETTA FRANCHI. THE INTERNATIONAL PRESS NAMES HER "CRE-ACTIVE". WE WILL EXPLAIN WHY ...
Italian temperament.
Elizabeth Franky is known as a very energetic, strong woman. In addition to developing collections, Franks controls the distribution, marketing, and trend research. The businesswoman, whose House reached an income of 103 million euros in 2012, is proud that most of the collection is sold in Italy and only 30% of exclusive accessories and clothing are distributed abroad.
Childhood dream.
“Since childhood, I had a dream - to create interesting collections and surround myself with beauty. The female universe is filled with style and creativity, and I am a great pragmatist. Therefore, fashion has become my only means of self-expression. I was born in 1968 in Bologna, in a big family - us there were five children ... I really loved dressing up my dolls, and I did my first fashion experiments on them. My design debut took place while studying at Istituto Aldrovandi Rubbiani. I worked several works to pay for the courses - I got invaluable experience. Pragm Atism, observation and increased attention to customers formed the basis of the company’s activities, my first atelier was opened in 1996 and was called Le Complici. I had only 5 tailors (now Elisabetta Franchi has more than 150 craftsmen. - Note. Ed.) , but it was really interesting for us to observe the development of ideas and the first fashion collections.This time taught me to study clients, to follow the trends and trends of street-style. After 2 years, I launched the CELYN b. B is Betta, my short name. The collection is based on feminine style, flowing cut lines for women with shapes and classic silhouettes. "
STYLE RULES FROM ELISABETTA FRANCHI
- “I always liked the sensuality of Marilyn Monroe and the grace of Jacqueline Kennedy. I believe that the main thing is to be constant in the chosen style. Even today, my basic wardrobe is made up of white shirts and high-waisted trousers.
- I am quite conservative in terms of color - I like black, beige and powdery pink. I love a-line skirts, but I'm not against fluffy skirts.
- When choosing accessories, I try not to overdo it. I do not like the excess - for example, if I put on massive earrings, then my hands and neck remain bare. In the afternoon I choose a maxi bag, and in the evening - a microclutch.
- Shoes - necessarily in heels no more than 8 cm: this is the best compromise for any situation. There is no place for vulgarity in my wardrobe - this is the main taboo. "
Industry. "I do not follow trends. It is enough for me to believe in the power of beauty and femininity. You can be sweet and feminine and at the same time have strong self-confidence and inner strength. I often had to struggle in life ... To achieve something, you need to clearly clarify for yourself your goals and to be sure that you deserve an excellent result. In the fashion world there is no place for even the slightest doubt. "
Philosophy. Over the years, Franky has developed her own corporate identity. Traditional Italian quality, craftsmanship, invaluable experience and industry knowledge - these are the values that have become the standard for every product from Elisabetta Franchi and introduced the designer to the world of luxury. “I chose a very specific audience of women for whom I wanted to create collections. It doesn’t matter if they’re 17 or 50 — their wardrobe can instantly create the right image. First of all, I listen to myself. It seems to me that first of all a woman should like herself” .
The creative process. Market research, new textiles, traditional decorative techniques and prototyping of future collections with the utmost attention to detail is part of production in Bologna. The team of the House realizes its ideas thanks to the skillful hands of Italian masters and artisans.
Made in Italy. "At the heart of the collection is a constant pursuit of excellence. Physically, this is expressed in trying on and attention to detail. Clothes and accessories from Elisabetta Franchi are truly unique and elegant, and the quality of these products is the symbol of the label Made in Italy." Spring-Summer 2015 ". The new collection is called Fairy Tale and the Gate and is partially dedicated to the Art Deco movement. Geometric shapes such as rhombuses are clearly visible in the decoration elements. The main colors of the collection are bronze and gold, the color of oil and several shades of beige in reading with red. "Red is the color of a woman."
Accessories The main accessory of the collection is a micro bag. "I personally love maxi bags in which you can put anything you want: from a daily newspaper to your favorite dog. Another no less interesting attribute for me has always been a microclutch, which is designed only for lipstick and a phone."
Studio. In 2006, Franky bought the building of the old pharmaceutical company, and two years later it became the headquarters of the Italian brand. Today, the Italian House is located in Milan on Tortona 9.
Animals. “I love animals. I have five dogs. Our office has a healthy competition, humanity and love are the main elements of a friendly team. Therefore, there are days when employees are allowed to bring their pets to work. In the corporate world, we are also active members of the Fur program Free Retailer Program. "
Hobbies. “I love Italian cinema, but my favorite movie is The Great Gatsby with Leonardo DiCaprio. And my handbook is Nicholas Evans' Horse Whisperer.”
