Text: Igor Shevkun FAVORITE BRAND ELIZABETH TAYLOR, GRACE KELLY AND MONICA BELUZCHI CARTIER - THIS IS NOT JUST Dazzling JEWELERY, THIS IS THE “GOLDEN” HISTORY OF FRANCE. IN THE MALL OF THE EMIRATES BRAND BRAND, THE JEWELRY HOUSE PRESENTED A NEW PANTHERE DE CARTIER COLLECTION IN THE ARSENAL OF WHICH 56 ITEMS WITH A PANTHER FIGURINE.
Heirs in a straight line
Almost a hundred years ago, the first Cartier wristwatch with a panther print appeared, inspired by the forces of nature, the “biblical stones” of onyx and the contrasts of the unbridled wildlife. In 1914, the aristocrat Louis Cartier, the eldest of the three founding brothers of the Cartier Jewelry House, along with art historian Jacques and middle-aged businessman and businessman Pierre, commissioned a painting by Lady Panther from French artist and illustrator Georges Barbier. So came the birth of artistic jewelry with the panther logo, which became the first sign of art deco jewelry, as well as an invitation to the exhibition, which was adorned by the cult work of Barbier.
Each Cartier project is always a colorful performance: whether it’s the exhibition “Cartier Treasures: Jeweler of Kings. King of Jewelers!” In the Beijing Imperial Palace or the shooting for the Paris Match cover by Grace Kelly, who tried on a three-tier necklace, a diadem and a Cartier’s diamonds and red ruby bracelet 1959 year. Semi-precious stones cling to the priceless - a mixture of design, art and a passion for culture. Actually, it’s not without reason that the Cartier brothers were nicknamed the “artists” and the founders of the new panther jewelery line. Cartier jewelry can be bought at branded boutiques around the world: in Hong Kong, Tokyo, London, Paris, New York and Dubai.
The jewelry house should be surrounded by myths and legends. According to rumors, for Cartier, the first female panther was Jeanne Toussin, a friend of Coco Chanel, the muse and right hand of Louis Cartier, who, after his death in 1942, took the helm of the Paris branch of Cartier, becoming the art director of the Jewelry House. Her imagination is light and free, and the famous Toussin style went down in history as elegant and exciting minds. “The Panther has become a symbol in jewelry and almost a symbol of women of that era, the latter began to show a greater call to life,” says jewelery historian Vincent Meylan, “Jeanne Toussin was the woman who always controlled her life.
Even though she was born shortly before the First World War, she was independent, made strong-willed decisions and made choices, sometimes sensually, sometimes with perseverance and even aggressiveness, like the panther herself. Thus, the panther became a prototype of the evolution of a woman and her new position in society. "
With the light hand of Toussin, the panther combined with white gold, diamonds and emeralds began to attract increased attention among the rich and famous: the Duchess of Windsor (especially for her, Cartier designed a diamond panther on an emerald weighing 116.74 carats in 1948), Princess Nina Aga Khan , the American heiress to trade magnate Barbara Hatton and actress Maria Felix, whom critics have nicknamed the "Mexican Panther." These are not just beautiful things - it seems that the very soul of a predatory animal was visible in this amazing jewelry collection. In parentheses, we note: if you decide to start the family jewelry collection, white gold, platinum and green garnet-cartier tsavorite will open up a lot of opportunities for you.
Second Life
In 2014, the gurus of the French Cartier House rehabilitate the feline theme and launch the Panthere de Cartier Collection for women who know how to challenge and know a lot about jewelry. According to Cartier jewelers themselves, any order - a necklace, ring or pendant with a predatory panther - requires a three-dimensional vision of the process, as well as a sculptural and anatomical approach that keeps pace with modern technology. The Panthere de Cartier collection was born after all the features of this animal were carefully analyzed and studied, up to the distance between the nose and eyes, the very elongated trunk and claws on the legs - sharp and curved. Actively using the wax sculpture of the animal, Cartier jewelers were able to familiarize themselves with all the stages of creating jewelry: to study the location of stones, to understand what colors are best used, how to determine the angle of a stone and how to shape the muscles, legs and head of a panther.
The culmination was sapphires, diamonds and onyx, which smartly go into motion when creating the body of the animal. Emeralds are taken exclusively for panther eyes. Champions of the Panthere de Cartier collection - a panther-shaped ring in a jump: yellow gold, black lacquer, onyx, garnets, - a white gold bracelet with a seductive predator, decorated with emeralds and diamonds, a cunningly woven platinum necklace in a magical halo of pearls and emeralds and, finally , panther head ring in yellow gold, onyx, garnets - a revolution in the so-called seamless technology.
Cartier designers have no doubt that in the 21st century classics can be successfully combined with modernity. It is no coincidence that the advertising image of these jewelry is based on "the temptation, elegance, smoothness, wildness, phenomenality and absolute dominance" - these are the basic slogans of the Cartier advertising campaign. Happy heroines, owners of priceless trophies, as if returned to us from a fabulous childhood, from the works of Rudyard Kipling. The Panthere de Cartier collection has every chance to become not only a bestseller, but also to stay in the minds of fashionistas for a long time. This collection is the result of the work of several generations of the Cartier family, a true collector's rarity.
