The grand opening of the boutique took place in the presence of Jean-Christophe Baben, president and chief executive officer of TAG Heuer, who specially flew to Dubai for the occasion of this event.
To make this event even more memorable and historic, after the opening ceremony, Mr. Baben, along with Muhammad Abdulmagid Siddiqi, Vice President of Ahmed Seddiqi & Sons, and Luke Dikroi, General Manager of the Middle East Division of TAG Heuer ME, presented Mohammed bin Sulrezema, International Automobile Federation and President of the Emirate Club of Motorists and Travelers, who is also the brand's ambassador to the UAE, a special TAG Heuer Lifetime Motor-Racing Achievement Award.
