Galvanni: Play polo, play!

Interviewed Dariga Masenovbut

"GALVANNI" OPENED DOORS OF THE FIRST BOUTIQUE IN THE MIDDLE EAST, IN THE SHOPPING CENTER "DUBAI MARINA MALL". ITALIAN BRAND REPRESENTING CLOTHES AND ACCESSORIES REFLECTS THE PASSION OF ITS CREATOR ALESSANDRO GALVANI TO POLO.

As more than half a century ago, the Italian guy showed interest in equestrian games, John Thomas, the head of the commercial operations department of the franchise company H2 Fashion, representing Galvanni in the Middle East, told us.

John, it is known that Italians play football well, and polo is a game of English aristocrats ...

Galvanni was born in the village of Seriate near Milan. His father Flavio was a groom, his mother Laura was a seamstress. During the reign of the fascist regime of Mussolini, the family immigrated to England: at first the Galvannis settled in a small town near London, but soon moved to the count's estate. Flavio was engaged in horses, Laura sewed for the count's family, and little Alessandro helped her. Then the boy showed interest in horses and a passion for playing polo.

Thanks to the support of the Count, Alessandro entered the Royal Academy of Arts, and after completing his education, returned to the county.

In 1973, after the death of his patron, a talented and enterprising young man created the company Galvanni, which soon began to specialize in sewing polo shirts. In the first year, the products were sewn only by hand and immediately won the love of local polo players.

Galvanni came to Dubai only six months ago, but brand fame is rapidly gaining momentum. What is the secret to success?

The quality of the cotton used by the Galvanni factory is very high. By the way, in Dubai, it was primarily appreciated by our clients from the Russian-speaking community. Russians love the Italian style, but they value quality even more, and our products meet these interests. The brand debuted in the Middle East region last September by signing a franchising agreement with Dubai-based H2 Fashion.

She will represent Galvanni in the UAE, Qatar and Jordan. The first and so far the only Galvanni boutique is open in the strategically important shopping complex Dubai Marina Mall for us. By 2014, we plan to “grow” to six stores in the Gulf region.

Why did you decide to start “conquering” Dubai from the Marina Mall?

It meets the criteria of luxury shopping and is located in the center of one of the most dynamically developing areas of the Dubai Marina metropolis, where prestigious complexes with sea views are concentrated. Marina Mall is distinguished by its magnificent architecture and service; the shopping complex is ideal for shopping. Guests are offered a pleasant, without fuss, pastime. According to our research, it suits us perfectly.

What attracts people to your boutique?

The style is light but expensive. Our business card is a polo shirt. Over time, she became an attribute of a uniform for relaxing on yachts and an element of a dress code while playing golf. Here you can find not only ready-made clothes, but also purchase bags, shoes, accessories for ladies and gentlemen.

Watch the video: Galvanni 1213 Fall Winter Collection (April 2024).