Why should women limit themselves to fashion, because the art of creating jewelry has no limits? "This was a new vision that allowed craftsmen to receive products of incredible beauty and quality. Soon the hobby turned into a serious occupation. And the owner of the jewelry house Emerald World, who was still unknown then, set the goal is to create unusual jewelry all my life and occupy my own niche in the global jewelry community.
Fashion then dictated rather strict standards, but jewelry masters from the Colombian workshop worked to create timeless elegance, not limiting their imagination and inspiration to any framework. The first jewelry was created exclusively from emeralds. And that was an innovation. Emerald - a stone is not so widespread. His beauty and strength must be able to feel and understand.
That is why, an unusual, glowing from the inside, green stone could not fail to interest buyers. Each lady wanted to have jewelry with emerald - they paid attention to him, considered him royal and recognized as a symbol of prosperity and wealth. The exquisite cut of emeralds and the quality of jewelry from a small workshop spread a rumor about the talent and good taste of its jewelers.
In the same year, it was decided to sell jewelry under its own brand and create a company. However, for the realization of his far-reaching dream, the owner of Emerald World had not enough fame only in that country where emeralds were mined, it was necessary to go to a new level.
The priority in the further development of the company was chosen by the United Arab Emirates - the center of business, tourism, shopping and entertainment in the Middle East. And a year after the start of successful sales in Dubai, the company announced its expansion and temporary suspension of work.
For several months, buyers were waiting for the opening of a new office and store, which took place in September 2011. From that moment, the goal of Emerald World was to popularize the world's best Colombian emeralds. The company's headquarters and jewelry boutique are located in one of the most prestigious areas of Dubai - Jumeirah Lakes Towers, in the skyscraper Almas Tower ("Almas Tower").
Now, in addition to emeralds, diamonds and pearls, popular in the Middle East, began to be included in products. Presentations of new collections began on luxury yachts, while walking on the high seas.
"Only high-quality materials and a competent approach to creating jewelry"! This slogan has become law for Emerald World. In the jewelry house, jewelry is valued, first of all, for their correspondence to the personality and character of each person. Therefore, the main principle of Emerald World is the handmade work and the exclusivity of the jewelry produced. Masters do not specifically save sketches of finished products so that there is no temptation to return to them again. Thanks to this approach, each ring, earrings or necklace is unique and belongs to only one person - its owner. "Any piece of jewelry carries a story and a secret. And its true owner will be only the one who reveals it," according to Emerald World.
Today the Emerald World House produces rings and rings, necklaces and tiaras, bracelets and earrings. Not so long ago, the company began producing branded watches, which are decorated with diamonds, emeralds and other precious stones.
In Emerald World there is always an exclusive decoration for everyone with a unique history. The work of the House is based on the principle of maximum attention to the buyer and his wishes. Among the clients of Emerald World there are many influential people - artists and show business workers, representatives of the business elite and heads of international companies.
The Emerald World company is convinced that a correctly selected jewelry, and especially with an emerald, will always give a good mood, energize and even protect against the "evil eye" and failures. Emerald is a "living stone", it is considered the talisman of health, it is able to attract money. In Emerald World you can always order a unique jewelry according to author's sketches of gold with emeralds, diamonds and pearls. There are always large emeralds in stock, which, in general, is a rarity. This, probably, is the secret of real jewelry art - to give a person that jewelry that will please and will delight every day, and not gather dust in a box.
One way or another, Emerald World invites you to the world of real luxury, where you can not only see real Colombian emeralds and visit the "emerald museum", but also return home with a long-awaited decoration with a green stone, which will protect you from problems and give you health and optimism !
EMERALD
What associations does the word emerald cause?
Emerald is a grass-green gem. Gemologists call emerald a variety of beryl, which has received its magnificent green color, thanks to chromium oxide. The word "emerald" (from the Turkic "zumrut", which, in turn, came from the Persian "zumurrud", and the Persian came from Greek from the word "smaragdos"). In Old French, the word "emerald" is translated as "esmerald", perfectly emphasizing the beauty of the emerald itself - calm, constant, regal.
In the Muslim world, the emerald has a special role - it is a talisman that first came to Europe from the Arabs. In the East, emerald is often used in meditation, as it is believed that it contributes to enlightenment and spiritual cleansing, and the green color of the stone in the East is considered sacred.
